Sep 9, 2026 · Rafid
Attribution without coupon codes is a guess
The fix is cheap and takes an afternoon to set up.
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Notes on creator
marketing
Campaign playbooks, creator economy insights and what we're learning by running influencer programmes every day.
Sep 6, 2026 · Rafid
UGC is a production line, not an ad format
Brands that treat UGC as a one-off shoot get one-off results.
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Sep 1, 2026 · Rafid
How to brief micro creators and get content that converts
The 80/20 of a good creator brief — what to write, what to skip, and the five fields we never leave blank.
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